Our Story

We Are The Streets.

Oni Ramp didn't begin with a business plan.

It didn't begin in a boardroom or with a marketing team.

It began with a drawing.

One day, my daughter, Palma, showed me one of her drawings. I remember looking at it and thinking, " That's incredible. I told her, "I'd wear that on a T-shirt."

So I had one printed.

For nearly a year, I wore that T-shirt everywhere. People would stop me and ask where I'd bought it. Every time, I'd smile and say, "My daughter designed it."

The response was always the same.

"She should be selling these."

When I told Palma what people had said, she quietly showed me something I hadn't seen before.

She had another ten designs.

As time went on, her love for both art and skateboarding only grew stronger. One evening, we were talking about the brands she liked. She told me she preferred independent clothing companies because so many of the brands I grew up wearing had become just another logo sitting on the shelves of big retail stores.

They'd stopped feeling like skate brands.

They'd become high street brands.

That conversation changed everything.

I looked at her and said,

"Why don't we start our own skateboard clothing brand?"

She laughed, gave me a funny look, and walked off.

I didn't sleep much that night.

Instead, I spent hours researching how clothing brands are built. With the internet, there are thousands of ways to start a business, but one thing became clear—we didn't want to build just another clothing company.

We wanted to build something real.

As a photographer with years of experience using Photoshop and Illustrator, I disappeared down a rabbit hole, turning Palma's artwork into T-shirts, hoodies, and graphics while learning everything I could about garment printing, branding, and building a business from the ground up.

Before anyone asks...

No, this isn't a dad taking his daughter's artwork.

From day one, this has been a 50/50 partnership.

Palma is still at school, still spending as much time as possible on her skateboard, and still creating artwork whenever inspiration strikes.

My role is to handle the printing, the website, the photography, the branding, the packaging, the late nights, and the financial risk that comes with starting a business.

That's what dads are for.

Every design begins with an idea. Every order is printed in-house. Every parcel is packed by us. We want to meet people at skateparks, pop-up events, competitions, and independent skate shops—not hide behind a warehouse.

We believe the best brands are built by people who genuinely care about what they're making.

Before we finished talking that night, Palma said something I'll never forget.

"No matter how big the brand gets, or even if we only break even every year, we are the streets. Always make clothes for skaters. Never sell out. Never become another logo on the high street. Build something I'd be proud to wear."

That became more than a conversation.

It became our promise.

Oni Ramp isn't trying to be the biggest skateboard clothing brand in the world.

We're trying to build a brand that skateboarders genuinely believe in.

A brand that prints every order with pride.

A brand that supports independent skate shops.

A brand that shows up at skateparks, competitions, and local events.

A brand that's built by family, fuelled by creativity, and inspired by the streets.

If we stay true to those values, we've already succeeded.

This isn't fashion.

This isn't the high street.

This is Oni Ramp.

We Are The Streets.